StoryFutures Academy presents a Masterclass with Vicki Dobbs Beck, Executive in Charge of ILMxLAB, a division launched by Lucasfilm in 2015 to pioneer in the field of immersive storytelling.

StoryFutures Academy, the National Centre for Immersive Storytelling jointly run by the National Film and Television School (NFTS) and Royal Holloway University of London, announces a collaboration with the world-leading ILMxLAB; Lucasfilm immersive entertainment studio to run a creative mentoring scheme to UK immersive productions. Five projects from across the country have been selected to participate.

This is a unique research and development and training initiative as part of the Arts and Humanities Research Council’s (AHRC) Creative Industries Clusters Programme, to help position the UK as a world-leader in immersive storytelling.

ILMxLAB is the creator of some of the world’s most successful immersive entertainment experiences, including the award-winning Star Wars: Secrets of the Empire, Vader Immortal and Avengers: Damage Control. The five selected UK projects will benefit from a dedicated group of creative experts from the ILMxLAB leadership team to help develop best practices in immersive storytelling, promote knowledge sharing and provide access to an exclusive series of Masterclasses.

Professor James Bennett, Co-Director of StoryFutures Academy at Royal Holloway University, said: “ILMxLAB is an extraordinary innovator in the world of immersive storytelling. Their creatives have pushed the boundaries of what is possible in virtual and mixed reality and this scheme will bring that experience and knowledge to the fingertips of the UK’s immersive storytellers. With the Government’s unprecedented investment in immersive through the Creative Clusters and Audiences of the Future programmes, this collaborative relationship offers an opportunity to really accelerate the UK’s growth and innovation in this exciting new landscape.”

“ILMxLAB was created to pioneer ground-breaking immersive entertainment and as such, we always seek best-in-class creative partners to further this foundational purpose,” said Vicki Dobbs Beck, Executive in Charge of ILMxLAB. “We are truly honoured to partner with StoryFutures Academy in advancing the state-of-the-art in immersive storytelling. With so much talent in the UK, we look forward to sharing what we’ve learned and, in so doing, further stimulate innovation and challenge the imagination as the industry grows.”

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