Cupsy (Heathrow)

Cupsy was produced by creative agency & immersive specialists Surround Vision working in partnership with StoryFutures. Surround Vision is a specialist VR & AR production studio. With clients such as Sky VR and Google Arts & Culture, the team at Surround Vision are experts in producing ground-breaking stories across live action, motion graphics, CGI, and immersive content.

Immersive recycling initiative

Cupsy is the world’s first immersive and interactive recycling bin to help Costa Coffee customers to use the recycling bin correctly. It fused a unique combination of consumer psychology, computer vision, emotion recognition and augmented reality technologies with great storytelling to engage Heathrow passengers in the challenge of correct coffee cup recycling through large screens that tracked coffee cups as they moved towards the bins. StoryFutures and Surround Vision, a state-of-the-art Virtual Reality production studio, worked with the our R&D team, the sustainability team at Heathrow and Costa’s store team and produced an immersive story-telling experience in Terminal 5 that exploits the latest Vision and Augmented Reality technologies.

Companies

StoryFutures
Surround Vision

Partners

Heathrow Airport
Costa Coffee