Audience testing for AR experience

The Green Planet Augmented Reality (AR) Experience, designed by Factory42, showcased at Regent Street in London between 11th February and 9th March 2022. Our researchers set out to discover whether immersive experiences of this kind can have more of an impact on audiences’ pro-environmental behaviour than from passive TV viewing alone. This was especially interesting with the Green Planet AR experience, in which Sir David Attenborough in AR accompanied audiences personally as they journeyed through the 6 biomes, explaining why we as a species need to take action in our daily lives to protect and nurture the natural world. Visitors were surveyed as they exited the experience, then re-surveyed a month later to see what they had retained and what had changed for them in terms of their values and behaviours.

Companies

Factory42
BBC

Partners

StoryFutures
EE
Royal Botanic Gardens, Kew
Talesmith
Dimension